Boyd Gaming Launches Award-Winning ‘B Connected’ Player Loyalty Program at Kansas Star Casino

MULVANE, KAN. – MAY 15, 2019Boyd Gaming Corporation today announced the launch of its award-winning B Connected player loyalty program at Kansas Star Casino Hotel Event Center – giving Kansas Star Casino customers access to B Connected’s exciting selection of reward tiers, exclusive player benefits and unique entertainment experiences.

Voted one of the best players clubs in USA Today’s 10Best Readers’ Choice travel awards, the long-established B Connected program continues to expand across the country and is now available at Boyd Gaming’s Kansas Star Casino, the premier gaming entertainment destination in Kansas.

Introducing the benefits and perks that make B Connected the favorite program of gaming  guests from coast-to-coast, Boyd Gaming is delivering unique new benefits to its loyal guests, including annual cruises on Holland America Line; vacations to any of the eight B Connected destinations in Las Vegas, Hawaii, and Baha Mar Resort in the Bahamas; and Titanium guests can select from once-in-a-lifetime experiences, such as luxury VIP vacations, incredible and exclusive culinary experiences, red carpet events, and unforgettable sporting events.

“With B Connected, we sought to create a player loyalty program that is truly distinctive and compelling,” said Matt Ryan, Senior Vice President and Chief Marketing Officer of Boyd Gaming. “In addition to the wide array of discounts, comps and benefits our customers have come to expect, we’ve added an incredible selection of trips and unique experiences to appropriately recognize and reward our loyal players. From cruises to tropical getaways – and even opportunities to earn exclusive sports and entertainment experiences – now, more than ever, it’s truly ‘Good to B Connected.’”

The B Connected program offers five player tiers – Ruby, Sapphire, Emerald, Onyx and Titanium. And while the rewards and perks keep growing as players move up through the tiers, B Connected offers every member a wide host of great benefits, including discounts on hotel stays, buffets and retail purchases at Boyd Gaming properties; special discounts with exclusive partners; and access to annual Boyd Gaming promotions and contests.

Player’s current tier levels will carry over to an equivalent or higher tier level within Kansas Star Casino’s B Connected program following the transition. Players will have 12 months (January through December) to earn an upgraded tier level, and players will have instant access to that tier level and its associated benefits through the next full calendar year. 

The B Connected program introduced at Kansas Star Casino will connect to Boyd Gaming’s nationwide program soon at destinations across the country.

For more information about the B Connected program, visit: www.kansasstarcasino.com. Membership in B Connected is completely free and open to adults ages 21 and over.

About Kansas Star Casino

The Kansas Star Casino, located just off Exit 33 on the Kansas Turnpike, has become south-central Kansas’ leading entertainment destination. The casino offers more than 70,000 square feet of casino space, over 1,740 slot machines, 52 table games, and a ten-table live poker room, as well as five restaurants, including the award-winning Woodfire Grille. Adjacent to the casino is the 42,000-square-foot, state-of-the-art Kansas Star Arena, an event center that accommodates up to 6,500 guests for headliner events such as Journey, Pat Benatar, Championship Rodeo, mixed martial arts events and more. Kansas Star also features an 11,000-square-foot Event Center, equestrian facilities and the 300-room Hampton Inn & Suites. In 2014, Midwest Gaming and Travel awarded the Kansas Star more than 25 honors in its annual Reader’s Choice Awards, including “Best Casino Hotel” and “Best Concert Venue” in the state of Kansas. For more information, visit  www.kansasstarcasino.com. Connect with Kansas Star at on Facebook and Twitter. Kansas Star Casino is a property of Boyd Gaming. Founded in 1975, Boyd Gaming Corporation (NYSE: BYD) is a leading geographically diversified operator of 29 gaming entertainment properties in 10 states. With one of the most experienced leadership teams in the casino industry, Boyd Gaming prides itself on offering its guests an outstanding entertainment experience, delivered with unwavering attention to customer service. For additional Company information and press releases, visit www.boydgaming.com.       

About Boyd Gaming

Founded in 1975, Boyd Gaming Corporation (NYSE: BYD) is a leading geographically diversified operator of 29 gaming entertainment properties in 10 states.  The Company currently operates 1.76 million square feet of casino space, approximately 38,000 gaming machines, 900 table games, more than 11,000 hotel rooms, and 320 food and beverage outlets.  With one of the most experienced leadership teams in the casino industry, Boyd Gaming prides itself on offering its guests an outstanding entertainment experience, delivered with unwavering attention to customer service.  For additional Company information and press releases, visit www.boydgaming.com.