Boyd Gaming team members from across the country entered the Company's recent United Way T-shirt design contest, using their creative skills to tell the story of the nonprofit organization.
“Team members needed to capture the essence of United Way while making a statement and creating an eye-catching, modern and unique design,” said Boyd Gaming Corporate HR Administrator Amanda Terrill. “Judges looked for simpler but meaningful layouts.”
As the contest guidelines, contestants knew they were allowed no more than three colors, the design had to be able to be tucked in with no wraparounds, and they could only submit one design. Also, they had to incorporate the Boyd Gaming and United Way logos.
Team members submitted more than 40 entries from 18 properties.
Shannon Williams, Special Events Manager at Diamond Jo Casino in Dubuque, Iowa, did a lot of research about United Way before designing her first place-winning entry. Learning how large the organization was and how many volunteers it had “totally blew me away.” Her retro design reflected her research.
“I learned that United Way’s mission was focused around three pillars – education, income and health,” said Williams. “They empower you to help yourself.”
Williams likes to design as a hobby but never entered a design contest before. She was very excited to win the first time she tried and plans to use her $400 cash prize toward her child’s college fund next semester.
Kevin Adams Jr., a Lead Slot Technician at Amelia Belle Casino in Amelia, La., also entered a design contest for the first time, capturing second place and $200.
“I used design elements to represent family and everybody getting along,” said Adams. “I was pretty excited about winning. I never thought it would go that far since it was the first time I did design work.”
As an Advertising Production Assistant at Sam’s Town Shreveport in Louisiana, third-place winner Breanna Speed normally spends only about 10 percent of her time doing graphic work.
“Recently I saw a design using a word cloud and thought it would be cool to describe all the things United Way helps facilitate, such as volunteerism, success, friendship, help and work,” said Speed.
Speed, too, was excited about winning and will use her $100 cash prize toward her wedding in September.
Williams’ first-place design will be featured on the T-shirts to be worn by team members across the Company who participate in the upcoming United Way campaign.