The growing Boyd Gaming and FanDuel Group partnership made a big move eastward over the last few weeks.
Coming on the heels of the March opening of the FanDuel Sportsbook at Boyd Gaming’s Valley Forge Casino Resort in King of Prussia, Pa., Boyd Gaming and FanDuel opened four sportsbooks in Indiana and Iowa over a period of just 12 days.
Diamond Jo Casino in Northwood, Iowa, was the first of the four to add a new FanDuel Sportsbook on Aug. 29. It was followed by Boyd Gaming’s Diamond Jo Casino in Dubuque, Iowa, on Sept. 4, Blue Chip Casino Hotel Spa in Michigan City, Ind., on Sept. 5 and Belterra Casino Resort on Sept. 9 in Florence, Ind.
In honor of the kick-off of the professional football season, Boyd Gaming and FanDuel celebrated the sportsbook openings with ceremonial first bets placed by four retired football stars: Chicago Hall of Fame linebacker Brian Urlacher (at Blue Chip); Green Bay star wide receiver and world champion Antonio Freeman (at Diamond Jo Dubuque); Minnesota Hall of Fame defensive end John Randle (at Diamond Jo Worth); and Cincinnati’s legendary quarterback Ken Anderson (at Belterra Resort).
David Strow, Boyd Gaming’s Vice President of Corporate Communications, says the new sportsbooks are off to a great start.
“We’re quite pleased with the reception we’ve received in those markets,” Strow said. “We saw quite a few new customers turning out to see the new books.”
Boyd Gaming, like other industry companies, is always seeking to expand its customer base. Strow said the sportsbooks are already showing returns in this regard.
“(At Blue Chip) we had a line going out the door,” he said. “We’re drawing a younger demographic based on what we’ve seen at these sportsbooks so far.”
FanDuel’s Director of Publicity Kevin Hennessy was equally optimistic.
“We are thrilled with our Midwest sportsbooks,” he said. “Our state-of-the-art, self-service betting kiosks have stolen the show.”
Boyd Gaming and FanDuel have also launched a mobile betting platform through the Valley Forge property in Pennsylvania, and Strow said, quickly took over the online market lead.
“It took our partner at FanDuel all of a month to take the market lead in Pennsylvania,” Strow said. “We think FanDuel is a brand that will do very well in new markets.”
New mobile betting markets in Indiana and Iowa should be announced in the coming months.
“The partnership between Boyd Gaming and FanDuel Group has been in the works for over a year and we are really seeing it prosper,” Hennessy said.