Sam’s Town Shreveport Participates in Black History Month Parade

On the first Saturday of February for the past 32 years, a joyful expression of one community’s unity and strength has wound through the streets of Shreveport, Louisiana and rallied its residents. The annual African American Parade Celebration in Downtown Shreveport is a gift of goodwill to a grateful community that comes together each year to represent and revel in its accomplishments and local pride.

As they have for the past eight years, the team members of Sam’s Town Hotel and Casino, Shreveport have been a part of the parade that is a highlight of the community’s year. Sam’s Town Shreveport has been a sponsor and parade participant since 2013.

“We take pride in being a business partner in our city and want our team members as well as local citizens to know they have our support as well as our desire to celebrate with them,” said Stephanie Larkins, Director of Marketing at Sam’s Town Shreveport.

The Shreveport event is one of the largest African American History parades in the country. It has grown from a group of 50 attendees and 500 participants to more than 150,000 people lining the parade route since it began in 1988. Thousands gather in the cold to cheer on community groups, marching bands, scout troops, drill teams, horseback riders and civic clubs as the parade winds its way through the town.

The entire Sam’s Town Shreveport senior leadership team handed out small tokens and threw the traditional bunches of colorful beads from the hotel’s decorated mobile entry float.

“We enjoyed the comradery as well as the smiles on the faces of parade-goers,” Larkins said.

To learn more about Sam’s Town Shreveport, visit