- Innovative Features Offer Customers Personalized, Easy-to-Use Experience -
LAS VEGAS, Jan. 15 /PRNewswire-FirstCall/ -- Boyd Gaming Corporation today announced the launch of B Connected Online, the personalized interface for the Company's new nationwide customer loyalty program.
B Connected Online gives players a one-stop place to monitor special offers, point balances, and progress toward achieving higher tier levels within the program. But the site goes far beyond these features, offering a range of groundbreaking tools that personalize the customer experience.
"Boyd Gaming focuses on providing an exceptional customer experience. B Connected Online brings that philosophy to the web," said Paul Chakmak, Chief Operating Officer of Boyd Gaming. "Our goal was to develop cutting-edge tools that make it easier than ever for customers to enjoy the benefits of B Connected membership."
B Connected Online includes numerous features that are unique in the gaming industry, including:
The new B Connected Online website is located at www.bconnectedonline.com. Features are active for all sites except Par-A-Dice, which is awaiting regulatory approval. A "B Connected" membership is required to access the site; membership is free and available at any Boyd Gaming property.
About Boyd Gaming
Headquartered in Las Vegas, Boyd Gaming Corporation is a leading diversified owner and operator of 16 gaming entertainment properties located in Nevada, New Jersey, Mississippi, Illinois, Indiana and Louisiana. Boyd Gaming press releases are available at www.prnewswire.com. Additional news and information on Boyd Gaming can be found at www.boydgaming.com.
SOURCE: Boyd Gaming Corporation